What is Strategic Design?

The goal of Strategic Design is to create some criteria which strategically determine which audience should be the main audience of your business from all of the audiences in your industry?
What is the most important feature of your company that needs to be emphasized?
Where is the secure position for your business in relation to other competitors?
What should be the brand personality?
What are the images that the brand should be presented with?
Where your brand should be in touch with its audiences?
What should be your advertising content?
Which name and logo would be suitable for this brand?
How products and subcategories of your business should be named?


Clock Model

Clock Model is our methodology to define how a business should seem.  We believe every clock has two separate parts. One is the clock engine that is hidden and the other is the design of the clock. The audience do not see the engine, if they see, they will not understand it much. The audience only see the design of the clock and judge it accordingly. “Clock Model” establish design strategies.

Our Process in Projects

1. Developing a Team

The first step is developing a TEAM including your company’s nominated team who have thorough knowledge about both history and vision of company, and our strategists. Our strategists then help to define: Where do you stand currently? and Where should your position be?

2. Defining the Strategy

Our strategists conduct strategic sessions to define strategic directions. Next, TEAM will choose the best direction for the company. The strategy includes:


Brand Position

What is the position of you and your competitors in comparison with each other?


Brand Personality

How should you interact with your target audience?


Strategic Message

What kind of messages should you focus on?


Brand Action

How should you act & behave with target group?


Strategic Touchpoints

Where will you be foreseen?


Point of Parity

What are your remarkable characteristics?


Point of Difference

Which of the characteristic are your leverages?

3. Creating Identity

Our designers and copywriters get the defined strategies and develop it to be able to apply them in the most proper way. Indeed, they will transform the chosen strategies into your visual and verbal identity and your interaction points.

Visual Identity

Design Personality, Logo Design, Website & Social Media, Interior Design, Print Materials, Stationery, …

Verbal Identity

Name, Tagline, Slogan, Writing style in the official context and in social media, …

Behavioral Identity

Guidelines for Behaviour of Staff, Deliveryes Men, Support Teams, Negotiators, Sales, Promoters, …

Detail Designs

Designing All Touchpoints for long-time


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