1. Categorize audience needs about your industry. Forget the demographic characteristics of audience. Instead of thier age, qualifications, salary and where they live and just categorize their needs; Think such as “There is a category of audience who needs… »

An example in the car market is a group of people who expect to have a cheap car. There is also a group of people who love rough cars. There is a group of people who like urban luxury cars and a group of people who prefer hybrid cars.